GLOBAL CREATIVE CAMPAIGN OLAPLEX N0.9 BOND PROTECTOR NOURISHING HAIR SERUM | ACROSS ALL RETAIL AND PROFESSIONAL CHANNELS
GLOBAL CREATIVE CAMPAIGN OLAPLEX N0.9 BOND PROTECTOR NOURISHING HAIR SERUM | ACROSS ALL RETAIL AND PROFESSIONAL CHANNELS
OLAPLEX NO.9 BOND PROTECTOR HOW TO USE PRODUCT VIDEO | CREATIVE DIRECTION | MOTION TITLE DESIGN ANIMATIONS
Olaplex No.9 Bond Protector Campaign.
From concept ideation to creative execution and production of brand assets.
Pollution protection being key to the creative strategy.
CREATIVE DIRECTION | MOTION DESIGN | VIDEO EDITING
CREATIVE DIRECTION | MOTION DESIGN | VIDEO EDITING
OLAPLEX NO.9 POLLUTION PROTECTION TIMELAPSE
OLAPLEX NO.9 SKINCARE FOR HAIRCARE
OLAPLEX NO.9 DIGITAL CREATIVE
OLAPLEX NO.9 PROFESSIONAL HOW TO USE VIDEO
OLAPLEX NO.9 SOCIAL PRODUCT ANIMATIONS
FRONT OF STORE GRAPHICS
RED MY LIPS | STILA | BEAUTY BOSS LIPGLOSS
RED MY LIPS | STILA | BEAUTY BOSS LIPGLOSS
No Bad Ingredients, Banned Ambiguous Debatable.
No Bad Ingredients, Banned Ambiguous Debatable.
NATURALLY SERIOUS
Naturally Serious skin care is a cleanly made, ethically developed, clinically tested brand, sold exclusively at Sephora.
“Extraordinary opportunity to create a digital only, skin care brand in the clean beauty space.”
— Deborah Leong
Naturally Serious was one of the first clean at Sephora skin care lines. Being responsible for all aspects of the creative inception, from logo design, packaging, digital, social, merchandising, press, and education. I saw the trend in clean beauty evolve working with the team at Peter Thomas Roth.
Website pop up subscription menu
Naturally Serious bandier launch event video panels.
Hair Lab By Strands 360 Digital Assets
Hair Lab By Strands 360 Digital Assets
Naturally Serious Social Animations.
To appeal to a millennial demographic, social animations were designed to be minimal but create brand awareness.
KARISMA SKINCARE BRAND ASSET REFRESH AND WEBSITE DESIGN
KARISMA SKINCARE BRAND ASSET REFRESH AND WEBSITE DESIGN
HERB+FLORA DIGITAL ADVERTSING, SOCIAL CONTENT, SHOT ON I PHONE.
SOCIAL CONTENT CREATION SHOT ON I PHONE
Stila Beauty Espionage | 360 Fall Launch Campaign Including Packaging, Digital, Social.
Stila Beauty Espionage | 360 Fall Launch Campaign Including Packaging, Digital, Social.
Stila blue realm packaging and holiday campaign, morphing beauty looks revealed behind a jeweled mask.
Stila blue realm packaging and holiday campaign, morphing beauty looks revealed behind a jeweled mask.
BUILT FOR SPEED
Shine Fever lip vinyls creative - a mix of layered vinyl backgrounds, speed motion graphics with sound effects.
HOW TO APPLY
After Hours and Happy Hour eye shadow palette social videos.
Hide And Chic Fluid Foundation.
Shake to activate animations, combined with chic beauty and product images.
30 Shades Education Video
Education team were captured wearing the 30 shades, communicating shade range, and shake to activate ingredients.
Hide and chic fluid foundation homepage tile.
Reese Witherspoon.
As the global ambassador for Avon, I had the privilege to work with Reese and her team across, color cosmetics, fragrance and skincare initiatives.
Super Flutter Mascara, Super Magnify Mascara, Shine Attract Lipstick.
Avon Glow with Cameron Russel.
Today Tomorrow Always.
Salma Hayek was the global ambassador for Today Tomorrow Always, an Avon fragrance. I had the privilege to work with her many times, but these images are timeless.
Salma Hayek Today Tomorrow Always fragrance.
Viva by Fergie.
Working with Fergie and her team we developed a fragrance bottle inspired by the top of a whiskey decanter she had in her home.
Viva Fragrance by Fergie
Outspoken by Fergie
Revlon Trend Collection.
Golden Affair.
Bedroom Eyes.
Just Bitten.
Bloomingdales.
Creating New York Times Newspaper Ads taught me color manipulation at it’s finest.
Archives New York Times Advertising Bloomingdales