CREATIVE DIRECTION, PHOTOGRAPHY I PHONE, PHOTO PRODUCTION, VIDEO EDITING, MOTION GRAPHICS.
CREATIVE DIRECTION, PHOTOGRAPHY I PHONE, PHOTO PRODUCTION, VIDEO EDITING, MOTION GRAPHICS.
BARE NECESSITIES SUMMER 2025
Creative direction from concept through final cut, with a polished UGC aesthetic.
Shot on iPhone and finished with motion design.
E MAIL CAMPAIGNS
An editorial mix of on-figure photography and AI-generated product laydowns. Designed to highlight Bare Necessities party shapewear.
FALL CAMPAIGN, CREATIVE DIRECTION, VIDEO EDITING, MOTION GRAPHICS.
FALL CAMPAIGN, CREATIVE DIRECTION, VIDEO EDITING, MOTION GRAPHICS.
Polo Ralph Lauren: Fall Bare Necessities 2024
CAMIO MIO LAUNCH
Creative direction for Bare Necessities’ Camio Mio—where editorial meets conversion.
Concepted, produced and delivered across campaign touchpoints.
Creative Direction
Olaplex No.9 Bond Protector Campaign.
From concept ideation to creative execution and production of brand assets.
Pollution protection being key to the creative strategy.
GLOBAL CREATIVE CAMPAIGN OLAPLEX N0.9 BOND PROTECTOR NOURISHING HAIR SERUM | ACROSS ALL RETAIL AND PROFESSIONAL CHANNELS
GLOBAL CREATIVE CAMPAIGN OLAPLEX N0.9 BOND PROTECTOR NOURISHING HAIR SERUM | ACROSS ALL RETAIL AND PROFESSIONAL CHANNELS
OLAPLEX NO.9 BOND PROTECTOR HOW TO USE PRODUCT VIDEO.
OLAPLEX NO.9 POLLUTION PROTECTION TIMELAPSE
OLAPLEX NO.9 SKINCARE FOR HAIRCARE
Global Creative Digital Content.
Concepted, produced, and delivered digital content for Naturally Serious Skincare and Stila Cosmetics across platforms..
No Bad Ingredients, Banned Ambiguous Debatable.
No Bad Ingredients, Banned Ambiguous Debatable.
NATURALLY SERIOUS
Naturally Serious skin care is a cleanly made, ethically developed, clinically tested brand, sold exclusively at Sephora.
Naturally Serious was one of the first clean at Sephora skin care lines. Being responsible for all aspects of the creative inception, from logo design, packaging, digital, social, merchandising, press, and education. I saw the trend in clean beauty evolve working with the team at Peter Thomas Roth.
Website pop up subscription menu
Naturally Serious bandier launch event video panels.
Naturally Serious Social Animations.
To appeal to a millennial demographic, social animations were designed to be minimal but create brand awareness.
Stila Beauty Espionage | 360 Fall Launch Campaign Including Packaging, Digital, Social.
Stila Beauty Espionage | 360 Fall Launch Campaign Including Packaging, Digital, Social.
Stila blue realm packaging and holiday campaign, morphing beauty looks revealed behind a jeweled mask.
Stila blue realm packaging and holiday campaign, morphing beauty looks revealed behind a jeweled mask.
BUILT FOR SPEED
Shine Fever lip vinyls creative - a mix of layered vinyl backgrounds, speed motion graphics with sound effects.
HOW TO APPLY
After Hours and Happy Hour eye shadow palette social videos.
Hide And Chic Fluid Foundation.
Shake to activate animations, combined with chic beauty and product images.
30 Shades Education Video
Education team were captured wearing the 30 shades, communicating shade range, and shake to activate ingredients.
Reese Witherspoon.
As the global ambassador for Avon, I had the privilege to work with Reese and her team across, color cosmetics, fragrance and skincare initiatives.
Super Flutter Mascara, Super Magnify Mascara, Shine Attract Lipstick.
Today Tomorrow Always.
Salma Hayek was the global ambassador for Today Tomorrow Always, an Avon fragrance. I had the privilege to work with her many times, but these images are timeless.
Salma Hayek Today Tomorrow Always fragrance.
Viva by Fergie.
Working with Fergie and her team we developed a fragrance bottle inspired by the top of a whiskey decanter she had in her home.
Viva Fragrance by Fergie
Outspoken by Fergie
Revlon Trend Collection.
Golden Affair.
Bedroom Eyes.
Just Bitten.
Bloomingdales.
Creating New York Times Newspaper Ads taught me color manipulation at it’s finest.
Archives New York Times Advertising Bloomingdales